JOSH V was founded in 2011 by Amsterdam fashion entrepreneur Josh Veldhuizen. Within a few years she, driven by her passion for fashion, her entrepreneurial character and very hard work, managed to build up a leading fashion label. JOSH V is now one of the fastest growing fashion brands in Europe. The label is known for its recognizable luxurious signature and very feminine collections of high quality with exclusive finishes.
Josh Veldhuizen comes from an entrepreneurial family and worked as a successful model at a young age. She traveled around the world for photo shoots and met many leading fashion designers, international stars and trendsetting it-girls. As a columnist for various fashion magazines and as a blogger she shared her travel experiences and her experiences in the fast-paced world of fashion and lifestyle with others.
Her affinity with fashion combined with her ambition to start her own company, inspired her to introduce fashion label JOSH V into the market: a brand with a particularly chic and exclusive look that was still missing in the Dutch market. At the same time, Josh conceived her own 'reality TV show', in which she was followed by RTL5 during the preparations and launch of the very first JOSH V collection. The program earned JOSH V national recognition.